Tuesday, April 1, 2014

Go Outside the BOX To GAIN New Sales


Go Outside The Box to Gain New Sales & Fans

As an Advertiser and Marketer for Small Businesses, one of the questions I am always asked is “ Why Can’t I get Sales on Facebook?” 
Here are some Key Suggestions to consider, to Boost your Sales and Increase Visibility.

1. With Your Facebook Business Page, Post Each Day, Several Times a Day. Always add a Picture of Your Product if you are advertising it. NEVER Just post Words, You will loose your  reader by the end of the 2nd line. Best Times to Post on Facebook; 
Weekdays- 6-8AM, 2-5PM
Weekends- Worst Times 10Pm to 4:00AM.
Checking Your Fan Page Insights is always Helpful.

2. Start a Twitter Account if you haven’t already. Twitter is the 2nd Largest Social Media Site Today.  Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share information.  Even thou you can only type 140 characters, its a great site to promote your other Social Media Sites. If your tweet goes over the allowed of characters, you can use https://bitly.com to shorten your link. Best Times to Tweet is Weekends 1-3Pm, Worst Times 8:00 to 8:00Am.

3. Start a LinkedIN Account, LinkedIn is the world’s Largest Professonal network always growing. LinkedIn connects you to your contacts and helps you exchange knowledge, ideas, and opportunities with other professionals.  When You start creating your LinkedIN account, I would suggest to use your personal information, then you can add your Business info and links.. This way you can add your skills, education, other employment, join group pages, being more personable..

4.  Start a Google+ for Business. This is another great Social Media site that will help drive traffic to your Facebook page. Google+ will also allow you to put yourself on the map, so customers can find you when they are searching for a business on google. I highly recommend clicking the link below to discover great ways to use google+ and Blogging. 
https://support.google.com/blogger/answer/2677294?hl=en&ref_topic=3339319

5. Start a Pinterest Site.  Pinterest is great for Sharing content via images , videos, or infographics.  I highly recommend to Open Pinterest for Business, that way you don’t have to convert your personal one you may be using for business and NEW one. If you have already started Pinterest, Click this link for information on how you can convert the 2. https://help.pinterest.com/entries/22362083-Set-up-or-convert-to-a-business-account.
What is Great About Pinterest now, is that you can now add prices to your products. 

So Now You have some Ideas to start with on your internet end. Lets talk about when you are out and about doing your daily routine.

You CAN NOT rely on Social Media Platforms to Gain New Customers, you must think outside the box.. Here are a few suggestions;

1.  Get Business Cards Made

2. Word Of Mouth

3. Make Flyers, Post them where you are allowed such as; Post Office
You can also do the same with your Business Cards.

4. When you go out to eat, leave your Business Card with the Tip. 
A Scentsy Consultant gave me a wonderful Idea that she was doing, and it gained her more customers then sitting in front of the computer all day.
Here is what she did. She would make small samples from the scentsy bar, place a few in a small plastic bag with a pretty color tie and staple her business card to it. So whenever she went anywhere she would have her marketing tool ready to go. So like i mentioned prior, she would leave it with TIPS if she went out to eat, Word of Mouth, she would hand them out. You can use a few of these Ideas with any business you have.

5.  Email Marketing. Although a lot of us hate getting those pest emails, don’t feel like you will be one of them when you are doing it right.  
There are 3 emails you should be sending out.
1.  WELCOME EMAIL 
2. NEWSLETTER 
3. PROMOTIONAL EMAIL   
I would suggest to send Emails out to your customers every Quarter, Unless you have a Priority Message that your customer’s must know. If you send out too many, you will loose customers.

On a End Note, I have been Working with Small Businesses for over 3 years and seen over  1000’s of Facebook pages every day, and the Question I get from Customer’s all the time is, “Why Cant I sell my product or Gain customers on Facebook?”. If you think about it majority of people on Facebook are other Businesses doing the same thing you are. So this is why its important to go "outside the box” per say. 
You need to go after your Dream, It will not come to you without hard work.....

If you have any questions, Please email us at promotemybusiness1@gmail.com



4 comments:

  1. Super advice. I would add: Please don't only promote your products or services. It will turn people off. People do business with people they know, not companies. Be social! That's what social media is all about.

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  2. Great tips Dominique. I see social media as more of a "stay-in-touch" activity. I use it to deepen relationships rather than get sales. That combined with other strategies you mentioned works really well.

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  3. I'm doing most of these - I still need to work on building a list and doing mailings

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  4. Great tips Dominque - bottom line, we have to stay in front of our customers... with our product and things that can be of value to them. Great job!

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